Featured Brand: Bassett
We love telling you more about some of the brands we carry and we hope you enjoy learning more about some of your favorite brands as well! Today we’d like to tell you a little more about Bassett. Sit back, relax and have a closer look at Bassett!
Where did Bassett begin? Once upon a time, circa late 1800s, in the foothills of the Blue Ridge Mountains in Virginia, there was a family named Bassett. They ran a sawmill that supplied rail ties for a new rail line that was being built through the family property. When the rail line was finally completed in 1892, the Bassett family wondered where else they could market their lumber.
Family member J.D. traveled the countryside selling goods for general stores and carrying lumber samples from the mill. He soon returned home with the knowledge of the growing furniture industry and demand for raw lumber. It wasn’t long before he had orders for oak from several furniture stores in North Carolina. He then quickly learned that the best market for Appalachian oak was up north and set about conquering those. Eventually, he realized that instead of shipping raw lumber out to various northern locations to be made into furniture that was, in turn, shipped back to the South (amongst other places) that there was no reason furniture couldn’t be made right there!
So, in 1902 the Bassett Furniture Company was born. To start, the company had approximately 50 men from the surrounding area, and focused on styles made of oak and featured simple profiles with carved overlays. Early dressers sold for $4.75, washstands for $2.75 and beds for $1.50. (Yes, BEDS were the cheapest. Wha-?) By 1917, company sales reached $1 million (or approximately $21,252,068 in today’s dollar).
Post-war years brought rapid growth as suburbs sprang up around the country. Then in the early ’60s, the company bought Prestige Furniture Corp. and added upholstery to its repertoire; after they acquired three other companies to expand bedroom and dining room production. The 1990s saw trends & markets shift again with the death of the “mom-and-pop” stores and the growth of the chain store. So in 1997, Bassett opened their first store.
The Bassett of today is similar to the Bassett of yesteryear in their commitment that great, quality, and stylish furniture should be affordable and available to all. They create custom furniture and solutions that make it easy to express your unique sense of style.
You can check out their furniture on our site plus use our super neat HGTV Home Studio to create a living room set that is representative of your style, floor plan, and the way you use your room. Or drop by one of our locations today to see everything in person!
Posted on August 27, 2018, in Brands We Carry and tagged bassett, brands suburban furniture nj carries, furniture stores nj, home decor, home design, suburban furniture nj. Bookmark the permalink. Leave a comment.